ViaCord needed a video to show during patient visits and health conferences which described the benefits of cord blood and cord tissue banking through an engaging and emotional piece. GreaterThan chose to marry live-action footage and whimsical animation to hit the mark and tell their story. I was in the role of Director of Photography on this production.

Client: ViaCord
Agency: >Greater Than
Director of Photography: Jebb Graff
Director: Carlos Manriquez

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