I collaborated with GreaterThan to make a brand library of work-life in the LabCorp headquarters in Burlington, NC. The library would be used for collateral, PR, web, and for some advertising for their at-home blood testing product, Pixel by LabCorp. Over the course of a 3 day shoot we covered everything from the people running tests deep in the labs to the pilots that fly samples from around the country to Burlington for testing. I worked in tandem with a video crew on this project as they captured library footage as well as ran interviews.
The following is a selection of the final images.
In Use & Behind The Scenes
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